What is customer experience?
If you’d be asked: have you ever got a great customer experience? Well, I guess, it wouldn’t be hard for you to tell a story about this experience, and how it left a positive impression on you.

If you’d be asked: have you ever got a great customer experience? Well, I guess, it wouldn’t be hard for you to tell a story about this experience, and how it left a positive impression on you.
Few companies succeed at achieving their business objectives by pursuing a purely profit-centric approach. A dead focus on “the take” serves only to alienate the very people who instigate business growth and success—the customers. With this comes a need for a shift toward customer orientation. But how do you shift toward customer orientation?