How to Shift Toward Customer Orientation

Few companies succeed at achieving their business objectives by pursuing a purely profit-centric approach. A dead focus on “the take” serves only to alienate the very people who instigate business growth and success—the customers. With this comes a need for a shift toward customer orientation. But how do you shift toward customer orientation?

For inBook, a growing offline survey app company, customer orientation is synonymous with customer success. In its line of work, a successful customer is a happy customer, and a happy customer is a returning one. Here are some changes inBook can help you implement in your approach as you too shift toward customer orientation:

Identify a customer’s short-term and long-term wants and expectations
Ensure a personalized and quality customer experience
Establish an accessible and user-friendly feedback mechanism
Implement changes to your service per the feedback received
Build relationships with customers on the grounds of your attention to their needs
Eliminate factors causing dissatisfaction in “at risk” customers

The experience of inBook has shown that success in a competitive business environment is unlikely, at best, without a customer-centric approach to business. With the help of its mobile feedback station, you too can realize your business objectives by shifting toward customer orientation. Remember, a good customer experience builds customer loyalty and retention.

For more information about the different ways inBook can help you and your business, please visit inbook.pro