CSAT vs NPS – Which Customer Satisfaction Metric Is Best?
In the realm of customer satisfaction metrics, two prominent contenders stand out: CSAT (Customer Satisfaction Score) and NPS (Net Promoter Score). Both metrics are widely used by businesses to gauge customer satisfaction and loyalty, but they operate on different principles and provide distinct insights. Understanding the differences between CSAT and NPS is crucial for businesses aiming to measure and improve their customer satisfaction effectively.